The socioeconomic impact Arena de Río will bring to the city of Barranquilla.

Learn about the study results on the socioeconomic impact Arena de Río will bring to Barranquilla and the State of Atlántico. 

The study was carried out by the British company Sound Diplomacy, in collaboration with Fundesarrollo and the support of the Barranquilla Mayor’s Office, ProColombia, ProBarranquilla and the Barranquilla Chamber of Commerce.

Sound Diplomacy is a global consulting firm and expert in economics and the music industry, that works with cities, companies, and governments to implement strategies that stimulate economic growth through projects where music and entertainment play a leading role. 

It provides and studies economic growth in cities, regions and tourism and real estate sectors using strategies focused on music and nightlife economy. It works to help projects, such as Arena del Río, to identify, quantify and amplify opportunities for economic, social, and cultural development as well as the direct and indirect benefits that the project investment will bring over the next ten years to the region and the country.

In the voices of experts

Erika Fontalvo, director of El Heraldo, main newspaper of Barranquilla speaks about the impact of Arena del Río.

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